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User research & product strategy for Verbatim Books mobile app
PROJECT SUMMARY
User research & product strategy for an app that would encourage book lovers to visit a brick & mortar business. This was a class project.
TIMELINE & TEAM
3 weeks start to finish with me as
the sole researcher & strategist.
RESPONSIBILITIES
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Surveys
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Competitive Analysis
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Product Strategy
RESULTS
It was determined that an app would not be the best way to increase foot traffic into the bookstore.
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