Cohn Restaurant Group
Client
My Role
Branding
Typography
Tools
Adobe Photoshop
Adobe Illustrator
Coasterra is a beautiful bayside dining establishment with a focus on upper-middle to high-income guests aged 45-60, bringing authentic modern Mexican cuisine to picturesque Harbor Island. This identity was the runner up for the actual branding of the restaurant. While it was not chosen, I believe it exemplifies the spirit of both land and sea, while illustrating the restaurant's focus on superior service and aesthetic comfort.
Length
3 weeks
Design Solution
I used the sans serif font Blanch, adding an inline, because of its modern nautical feel and condensed nature, ideal for the long name of the restaurant. "Modern" and "Mexican" were tucked on either side of the letter T to emphasize the division of flavors offered from both land and sea. Curves were added to each of the crossbars on the A's to emulate the flow of water. Reflecting Pond, a contemplative, composed Pantone color of the year, was contrasted with earthy orange.
Primary Mark
Secondary Mark
A responsive website with one-page navigation showcases the menu, banquet facilities, and contact information.
